Tazo is an herbal tea company that prides themselves in providing delicious and natural teas to their consumers. Each of their teas are crafted with delicate, flavorful ingredients which many have come to love. With the rise of minimalism and illustration, I wanted to incorporate these trends in my redesign of Tazo's packaging to convey the subtle and elegant flavors of their teas. By using these modern, sleek elements, it would also help attract younger generations where Tazo lacks revenue from.
With the inspiration of a rich dark tea color and a delicate taste and aroma, I constructed the box design to convey elegance and airiness with a modern twist.
Current Design
Final Product
