Tazo has long been celebrated for its delicious, naturally crafted herbal teas—each blend thoughtfully designed to delight the senses. Yet, in a market increasingly drawn to minimalist aesthetics and artful illustration, their packaging could better reflect the elegance of their flavors.
My redesign modernizes Tazo’s identity with clean, sophisticated visuals that mirror the teas’ delicate aromas and rich profiles. Inspired by the deep hues of steeped tea and its subtle complexity, the new design balances bold simplicity with refined artistry—appealing to younger audiences while staying true to Tazo’s heritage.
The result? Packaging that doesn’t just house tea, but elevates the entire experience into a modern twist.
Current Design
Final Product
