SOCIAL MEDIA & DIGITAL ENGAGEMENT
A fresh look for social.
Working hand-in-hand with marketing and social media teams, I designed platform-optimized graphics and ads for Facebook, LinkedIn, and Instagram. I helped develop reusable templates to speed up production without sacrificing quality, helping the social team scale content effortlessly.
From webinars to bite-sized facts, these designs engaged both B2B and B2C audiences. The result? Modernizing the brand’s aesthetic with clean, contemporary design—transforming complex healthcare finance topics into digestible, engaging content.
EMAIL MARKETING
From inbox to action.
Collaborating with content and automation teams, I designed emails that balanced quick-read information with clear calls to action. For B2C audiences, this meant empowering users with digestible HSA education, webinar promotions, and mobile app features—all while turning complex healthcare finance topics into actionable, scannable content. Every layout prioritized ease of use, driving clicks to our information hubs.
MARKETING CAMPAIGNS
Data that makes sense.
From kickoff to launch, I partnered closely with marketing teams to help craft campaigns rooted in our consumer and partners needs. Through collaborative workshops, we identified pain points and distilled complex data into clear, scannable content—prioritizing storytelling and keeping messaging concise yet compelling. My role spanned through various channels: designing web pages, social graphics, emails, ads, and blog visuals that turned insights into engaging, action-driven experiences.
INTERNAL CULTURE
For us, by us.
Beyond client-facing work, I helped shape our purple culture—designing for everything from our very first Miami marketing offsite (a 305 pride moment!) to events celebrating employee achievements. Whether digital invites or printed swag, each piece reinforced our values while adding a splash of 'purple' to the workday. Because culture isn’t just an afterthought—it’s the foundation of human connection.
FLYERS & PRESENTATIONS
Information thoughtfully designed.
Among our most highly requested collateral, I designed flyers and presentation graphics that prioritized clean layouts, minimal text, and instant comprehension. Ranging from internal teams to partner companies, each flyer was crafted to communicate key information at a glance without sacrificing impact and clarity.
